Fundacja Orange

The frand unveiling of the Orange Digital Center

The frand unveiling of the Orange Digital Center

Step into tomorrow's world with the grand inauguration of the Orange Digital Center, where tradition meets innovation in a mesmerizing blend of past narratives and futuristic technologies.

Challenge

  • Crafting a narrative that captivates, blending storytelling with strategic flair.
  • Centering the event theme around the essence of future-ready skills, weaving together digital dexterity and social acumen essential for navigating today's dynamic landscape.
  • Highlighting the dual nature of progress—where every epoch introduces tools to simplify lives while presenting new challenges.
  • Seamlessly integrating cross-disciplinary expertise across strategy, creativity, event orchestration, influencer outreach, and PR.

Implementation

  • The Orange Digital Center's inauguration dazzled with meticulously curated experiences, including a captivating event concept, immersive stage setup, multilingual translations, live streaming across social platforms, expert direction, bespoke musical compositions, gourmet catering, and bespoke merchandise creation.
  • Curating an exhibition fusing historical relics from the Museum of Automotive and Technology in Otrębusy with narratives of cutting-edge technology, offering attendees a glimpse into 3D-printed gastronomy, cloaks of invisibility, and the inaugural words spoken through the Bell Patinus telephone.
  • Revamping the CKT hall to serve as the epicenter for Coding School sessions and transforming spaces for 3D printing exploration.
  • Strategic PR initiatives, comprising compelling press releases and exclusive journalist invitations, amplified event visibility.
  • Devising recruitment-centric communication strategies, including captivating key visuals, engaging social media content, and strategic influencer collaborations, to drive program enrollment within the Orange Digital Center.

Results

  • Dynamically orchestrated PR campaigns garnered widespread media interest, resulting in a significant turnout.
  • The recruitment drive witnessed an overwhelming response, indicative of the program's resonance within the community.

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