Electrolux

Electrolux Ecoline® - Domowe Historie

Digital Influencer Social media Campaign

Ever wondered if the merits of energy-efficient home appliances could be spun into captivating tales, peppered with humor? Wonder no more! It all boils down to a dash of creativity, a well-oiled team, and some stellar actors.

Challenge

How do we showcase the merits of our entire range of energy-efficient appliances in an unconventional manner?
How do we seamlessly integrate influencers into our narrative?
Amidst a sea of 20+ competing brands, how do we carve our distinct identity?

Implementation

We created and co-produced an 8-episode, promotional micro-serial that ingeniously showcased the benefits of Electrolux Ecoline® appliances, portraying a lifestyle in harmony with our planet while being mindful of our household budgets.
Enlisting the talents of a beloved TV duo, Ola Kalicka and Maciek Musiał, we orchestrated a drama infused with humor, yet delicately resonant with our brand's essence.
Through a meticulously orchestrated series of communication initiatives across Electrolux social media platforms and the profiles of O. Kalicka and M. Musiał, we ensured our message resonated far and wide.

Return

Electrolux Ecoline® - Domowe Historie

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